Get enough website traffic to increase your business awareness and sales. There are tons of ways to increase your website traffic some of which are as follows:
Link Popularity Increases Website Traffic
The basic idea started off with the algorithm of the search engine. In order to rank well on the World Wide Web, you need to have lots of websites putting a link to point to your website, and it’s called Link popularity.
Why should the site owner do you a favor if he does not benefit from it? Unless both parties benefit from this mutual agreement if not the party seeking a link from the established website might need to pay an advertising fee!
This is not really a bad idea if with this arrangement; you have a promised stream of traffics.
However, if you are new in the Internet business and don’t have much budget for such advertising, submitting an article about your business is the best idea! And the more the merrier!
Submitting Articles to Increase WEbsite traffic
Writing an article about your business is the best and most effective way to market your business on the Internet. Best of all, it’s FREE. Yes everybody is doing it and why shouldn’t you?
Some pointers when submitting your article to a directory:
1) Pick the right category
A search on the site will generate a few articles and you have a clue where your business belongs.
2) Keyworded content
What is that? Basically, if you are selling gifts in your business, litter sparingly your article with the word gifts. Chances of it being searched by the search engine for gifts will be higher.
3) Length of article
The viewer reading your article might not have much patience and it is best to convey your message in the shortest possible time. Very often I read articles that beat around the bush that is very bad for marketing. The viewer might get agitated and skip your article for the next one unless your article is very well written. My suggested length will be between 300-600 words.
4) Don’t forget to add your URL
I have seen an article very well written and yet they are doing themselves a disservice by now putting an URL to their website!
Getting all excited?? Why not? Put on your thinking cap and start to write your article for your business. Don’t forget it must be keyworded content to promote your business.
Patience and Persistence
So you managed to build an amazing website that you know your visitors would love. You have installed fantastic features that are guaranteed to blow them away. And you have included a lot of cool freebies to boot, just to leave them with something they could be happy about. It’s a blockbuster, and it’s just a matter of time.
The problem is, how exactly would people get to know that your website exists? Surely, they must first learn about its existence before they could visit it, right?
Importance of Search Engines
Well, it’s a fair assumption that 80% of the traffic that you’d be able to generate for your website would come from search engines. Therefore, it is essential that you submit your website to as many search engines as possible. The process starts way before submission, of course, as you would have to optimize your web pages to constantly and efficiently win the attention of the search engine spiders.
Sounds like hard work? Well, this is something that you must do to assure a high volume of traffic for your website, dear friend. You have to employ certain tactics to get a better chance at online success.
But this is the realm of search engine optimization or SEO as it is fondly called.
You could also try viral marketing and article marketing. The former would fetch for you an exponentially increasing traffic at a regular pace. The latter would result in a boost of users that would get to visit your web pages.
Both strategies pursue the goal of exposing your website link to as many people as possible. Viral marketing would allow you to continuously spread your link through the use of a free product, which is usually an eBook or a special report, with words to encourage the recipients to distribute the same to their respective networks. Article marketing involves the submission of an article to the many article directories on the World Wide Web. Each article comes with a resource box that includes a link to your website.
Both strategies entail some work, specifically writing.
Are there easier ways to win traffic, you might ask? Well, there are some tactics that require little work yet provide substantial results. Let’s take a look at them.
Increase your link popularity.
Link popularity simply means the number of websites that contain links to yours. If you want to know what your website’s current link popularity is, just use the free tool at www.linkpopularity.com. Convincing other webmasters to display links to your web pages can either be very easy or very difficult. If you have befriended some webmasters throughout your online experience, this would be a cinch. Otherwise, expect to barter for such a spot on their websites, either in exchange for your goods or services or by allowing them to display their links on your web pages as well.
Most of the time, money does all the talking, and convincing. If you cant talk them into allowing your links to be displayed on their websites, simply buy a spot on their web pages. Usually, you’d be given the spot for a month, with the option to renew the agreement every month thereafter.
The previous two tips are about linking to other websites. Make sure that you choose popular websites. The purpose here is to garner visitors from highly visited sites to check out your web pages. If the other website generates less traffic than yours, your efforts would just be for naught.
Try Pay Per Click (PPC) advertising.
This would require some financial investment from you. Overture and Google AdWords are the most prominent PPC advertising programs today. You just have to pay the program for every visitor they manage to refer to your website. You don’t have to worry about going broke, as you could always set a daily limit of how much you want to spend. Check out The Affiliate Portal
Try traffic exchange programs.
There are free ones and there are paid ones. Free traffic exchange programs allow you to join a membership community. For every website you visit, you will earn a certain number of credits. You could use these credits to purchase traffic for your own site. Paid traffic exchange programs don’t require you to visit other websites, but you do have to bring out some cash to avail of their benefits.
The traffic strategy you employ should depend on the nature and the goals of your website. A careful study of the benefits and consequences of each tactic should be made before resorting to them. Make sure that they are a perfect match for what you want your website to achieve.