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Increase Your Marketing With Videos

There are tons of ways to increase your marketing with videos Here are a few write-ups on this beneficial subject matter

What Is Video Marketing?

Video marketing is the process of using video to create business awareness, improve user engagements, and influence your audience’s buying decisions to generate sales.

Content Creation is an integral necessity of video marketing and this makes it great for business owners to optimize their marketing plans.

Why Using Video Marketing?

Videos are good for learning, educating, and influencing the public or say the consumers about the trends, their needs, and their desire to engage with your product/ services.

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Today’s life is too busy to have time to read long product descriptions or dig deep into services.

Why every business needs to market with video

The internet is littered with video marketing stats that all point to the same thing: video is the future of marketing.

  • Hubspot found that 78% of people watch online videos every week, while 54% watch videos every day.
  • Google’s research shows that 6 out of 10 people would rather watch online videos than television.
  • YouTube states that its users view more than 1 billion hours of video each day on the platform.
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To meet this growing demand, Facebook, Instagram, Twitter, and LinkedIn have all become ‘video first’ and created new video-friendly placements like ‘live’ broadcasting, and ‘stories’.

At the same time, the popularity of video-based platforms like YouTube, Snapchat, and Tik Tok explode which becomes staples of online video consumption.

In combination, these developments mean that video is now easier to make than ever and is more popular to watch than ever. But do people want to watch video marketing? Turns out they do.

  • Hubspot found that 72% of customers prefer learning about a product or service by way of video.
  • Nearly 50% of internet users look for videos that relate to a product or service before visiting a store.
  • Unbounce found that a video on your landing page can boost your conversion rate by up to 80%.

The modern customer wants to see the product in action.

So Video Marketing is one of the most important driving forces in your content marketing.

Video brings out your business to the world. People watch your business, via your video marketing creatives to decide their need for your Products or Services.

Using video content marketing, research shows that 82% of businesses feel video marketing is an important part of their strategy.

Because Video is progressing rapidly and will reach new heights sooner than we think

Business Benefits With Video Marketing

First things first. Videos can make you some serious money

And another good news is that your videos don’t have to be perfect because It’s the content that matters!

Video builds trust which is the foundation of conversions and sales but building trust should be a goal on its own.

YouTube has become the most powerful social media figure to promote your brand so, if you are serious about content marketing, you must be serious about video, too

Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.

You can definitely increase your marketing with Videos and boost your business immensely.

Are you launching a new product or service? Create a video to show how it works.

Tips To Improving Your Video Marketing Contents

  1. Optimizing Your Message with stories
  2. Give Exposure to your brand
  3. Improve your video Engagements with Calls to Actions and Annotations
  4. Keep Your Contents Accessible – Add subtitles, Effects and Animations
  5. Collect Emails, Leads
  6. Use Analytics to Improve your marketing results.

Video marketing can capture a wide target audience, and it works on many levels. Make sure you target not only the eyes but also the ears of the potential client. Your competitive advantage gets double power!

We can work with you Palladium Innovations is willing to bring its team, efforts, and commitment to creating and managing your social media channels creatives.

Please click here: https://wa.me/2348107162408 if you are interested.

Let’s bring more value to your business online

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Fetuga Mojeed Olalekan
Palladium Innovations

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